Website Redesign & Webby Award Nomination

Problem Overview

Guidehouse was launching a bold new brand vision and needed their website to reflect the organization’s updated identity and strategic direction. The existing site hadn’t been meaningfully updated in years and lacked both the modern visual appeal and flexible functionality required to support the evolving business. Beyond aesthetics, the legacy content management system was rigid, unscalable, and difficult for internal teams to use—slowing down content creation and limiting marketing agility.

Strategic Solution

We worked as part of a cross-functional team of UX designers, content strategists, branding experts, UI designers, and developers to bring Guidehouse’s digital vision to life. The first priority was aligning the site’s design with the refreshed brand identity—ensuring the new look and feel conveyed the organization’s professionalism, innovation, and leadership.

Equally important was the underlying content infrastructure. We engineered a scalable, modular Sitecore content management system that made content editing intuitive and efficient. The modular design system gave marketers the ability to build pages with reusable components in any configuration—empowering rapid content creation without needing technical intervention. This approach not only improved the day-to-day workflow for the internal team but also ensured the platform could grow with the business over time.

Conclusion

The launch of the new Guidehouse.com was a resounding success. The site was well received by both internal stakeholders and external audiences, achieving the dual goal of representing the new brand identity and enabling greater content flexibility for the business.

The project was also recognized externally, earning a Webby Award Nomination for Best Navigation/Structure, highlighting the strength of the user experience and site architecture we delivered.