Software Modernization & Strategic Support
Challenge
Pinnacle Agriculture initially engaged Mapleton Hill to help augment their development team and provide oversight to ensure software best practices were being followed. Their internal systems and development workflows needed refinement to improve code quality, maintainability, and delivery consistency across critical agricultural software applications.
Solution
Mapleton Hill provided hands-on technical leadership, helping assess and improve development standards while integrating directly with Pinnacle’s internal team. This engagement evolved into broader support, including design and development for key business applications.
Results
Our collaboration improved the quality, scalability, and performance of Pinnacle’s software platforms, enabling more streamlined operations for both internal users and field teams. The success helped reinforce Pinnacle’s leadership in ag tech and demonstrated the value of investing in scalable, user-friendly digital tools.
A Trusted Technical Partner
What began as a code and process audit evolved into a deep and productive partnership. Mapleton Hill quickly became a trusted resource for Pinnacle’s leadership, product, and development teams—providing ongoing support across the full software lifecycle, from planning to deployment.
By embedding with Pinnacle’s internal engineering teams, we were able to help elevate development practices, improve velocity, and guide architecture decisions that supported long-term scalability and maintainability.
Supporting OptiGro: Pinnacle’s Core Digital Platform
One of our key initiatives was ongoing development support for OptiGro, Pinnacle’s comprehensive crop planning and agronomy platform. Designed for use by growers, agronomists, and warehouse staff, OptiGro provided critical features for field planning, fertilizer and chemical recommendations, inventory management, and product fulfillment.
We supported both the web application and the native mobile apps, ensuring consistent functionality and performance in the office and in the field. This included complex UI components, real-time data interactions, and offline capabilities to support rural connectivity challenges.
Enhancing the User Experience in Agriculture
Agricultural software users often face unique usability challenges: mobile access in low-connectivity areas, complex data entry in field conditions, and the need for speed and simplicity in daily workflows. Our team worked closely with Pinnacle’s stakeholders to ensure the software was tailored to these realities—prioritizing intuitive design, responsive performance, and reliability across devices.
Long-Term Impact
Pinnacle’s investment in modernizing its software—supported by Mapleton Hill’s deep expertise in UX, full-stack development, and software architecture—helped them streamline operations and better serve their customers in a competitive agricultural market. The continued evolution of tools like OptiGro positioned Pinnacle to scale more effectively and set the stage for future innovation in ag tech.
