Frontier Airlines
Content Infrastructure Modernization
Building a unified content foundation for consistent passenger experiences across channels
Challenge
Fragmented content across web, mobile, and transactional platforms made it difficult for teams to locate, update, and reuse content efficiently.
Solution
A comprehensive content audit and modular content architecture designed to support migration to Sanity CMS.
Results
A unified content foundation enabling consistent messaging across web, mobile, and transactional passenger touchpoints.
Outcomes
The content modernization initiative delivered measurable improvements:
Content Reuse
Enabled consistent content reuse across all digital channels
Streamlined Workflows
Simplified editorial workflows for distributed teams
Reduced Duplication
Eliminated redundant content
Scalable Growth
Future-ready infrastructure
The Challenge and Approach
Frontier Airlines managed content across web, mobile, transactional, and internal platforms, with each channel operating independently. This fragmentation led to duplicated content, inconsistent messaging, and inefficient editorial workflows.
Mapleton Hill conducted a full-scale content audit and designed a modular content architecture within Sanity CMS. The new foundation enables structured content reuse, streamlined governance, and scalable delivery across all digital touchpoints.
Partnership
Frontier Airlines' content modernization initiative demonstrates how strategic content architecture can transform fragmented content systems into a unified, scalable foundation for cross-channel passenger communication.
